Conventional camera straps can cause neck pain when you carry your camera for a prolonged time. Even smaller, mirrorless systems soon become uncomfortable. Current solutions are either bulky, prevent you from shooting pictures spontaneously or put the weight only on one shoulder.

With SNAPSNAP you can carry your camera comfortably. Just snap it to your backpack, which is easy because the fasteners include strong magnets, and the weight will now rest comfortably on both shoulders. Best of all: It detaches automatically when you raise the camera. This means you will never miss the perfect shot because you are fiddling with some mechanism.

SNAPSNAP will be available on Kickstarter in the summer and will be available online and in select stores later this year. We are currently sourcing the best materials, evaluating manufacturers and setting up the logistics.

Visit www.snapsnap.biz